Bathrooms have gone from purely functional rooms to mini-spas, and the brand you pick affects design, water-use, durability, and maintenance. Here’s a clear, buyer-friendly guide to the top 10 sanitary ware brands in India (2026), what they’re best at, typical product types, and realistic price ranges to expect.
A good bathroom accessories brand gives consistent quality, spare-part availability, warranties, local service, and water-efficient models. For industrial bulk buying and home users, the pick is a trade-off between cost, design, and long-term reliability. Premium bathroom fitting brands bring design + tech (sensor taps, rimless EWCs, smart showers), while mainstream brands focus on value and wide service networks. Additionally, sanitary ware materials play a major role in strengthening various types of bathroom fittings. You can buy sanitary ware materials like steel frames, moisture protection, thermal protection, etc, at Moglix.
Check Out The List Of Top Sanitary Brands In India
While shopping for bathroom fittings and accessories, the very first step is to check for various brands and their offerings based on the requirement. Therefore, for a comprehensive purchase, we have curated a list of the top sanitary ware brands in India:
CERA: Consistent all-rounder (Great value & wide range)
What they make: One-piece EWCs, wall-hung toilets, washbasins, faucets, shower systems, wellness (tubs/steam).
Why pick CERA: Strong presence across price tiers, detailed MRP catalogues make price comparisons easy. Good for buyers who want modern styling without ultra-premium pricing.
Hindware: Mass market leader (Wide dealer network)
What they make: Sanitaryware (toilets, basins), faucets, showers, CP fittings, bathroom accessories.
Why pick Hindware: Exceptional availability across India, strong mid-range offerings, and frequent promotions on e-commerce. Good choice for refurbishments where service & spares matter.
Jaquar: Fittings specialist (Premium to luxury)
What they make: Extensive bath fittings range (mixers, showers, concealed systems), also sanitaryware under Jaquar/Artize.
Why pick Jaquar: Known for design language, finishes (matt/black/graphite), a wide range of shower solutions, and entire bathroom systems for coordinated looks. Strong warranty/support for fittings.
Kohler India: Global premium (Design + innovation)
What they make: Premium EWCs, basins, faucets, showers, bathtubs, and smart toilets.
Why pick Kohler: Global premium brand reputation, strong design collaborations, durable finishes, and smart toilet technologies. Ideal for high-end bathrooms.
Roca / Parryware: Reliable heritage brands
What they make: Sanitaryware (Parryware is Roca’s India arm), faucets, cisterns, and bathroom furniture.
Why pick them: Trusted history in India, good mid-to-premium ranges, and strong OEM presence; Parryware products often balance cost and style well.
Grohe: German engineering (Fittings specialist)
What they make: Faucets, showers, concealed systems, bathroom accessories.
Why pick Grohe: Precision engineering, silky flow control, and long-lasting chrome finishes. Excellent for buyers who prioritise faucet/shower performance and finish quality.
TOTO: Japanese tech leader (Sanitaryware + smart toilets)
What they make: High-quality EWCs, washlets (bidet-toilet combos), basins, urinals.
Why pick TOTO: Known for water-efficient flushing tech, rimless bowls, and advanced washlets (warm water, air dryer), good for luxury and hygiene-focused buyers.
Duravit: European premium (Design + ceramics)
What they make: Designer sanitaryware, basins, bathtubs, and bathroom furniture.
Why pick Duravit: Collaborations with prominent designers (Philippe Starck, etc.), strong on aesthetics and modern minimalism. Suited to architect-led projects.
Somany / Simpolo / Vitrified brands: Ceramic specialists
What they make: Sanitaryware, tiles, some faucets, and bathroom systems.
Why pick them: Good value, domestic manufacturing strength, wide dealer networks, and competitive pricing, often chosen for full-home projects where tile + sanitary coordination matters.
Niche & specialty brands (Kerovit, VitrA, Prayag, others)
What they make: Regionally strong sanitaryware and fittings; some focus on budget or specialty segments.
Why pick them: If you want very specific budgets, designs, or rapid local service, these brands can be the best value option.
Quick price comparison table
How to choose: 6 practical tips
- Decide core priorities: water savings, low maintenance, design, or budget. Smart toilets/ sensor taps add cost but reduce long-term hassle.
- Match finishes: pick one finish family (chrome/black/matt) across faucets and accessories for a coordinated look.
- Check warranty & spares: choose brands with authorized service centres in your city — saves time later. Hindware and Jaquar have deep dealer networks; premium brands offer authorised installers.
- Measure before you buy: check trap distances and cistern compatibility for replacement projects.
- Water pressure & system compatibility: some rain showers or concealed mixers need minimum pressure; verify with product specs.
- Look for water-saving labels: dual-flush EWCs, aerated taps, and flow-restricting showers reduce bills over time.
Where to buy & verify prices in Bulk
If you are looking for model-level MRPs and effective prices, then you can opt for brand catalogues and marketplace listings like Moglix for reliable and hassle-free procurement of sanitary and bathroom fittings. Always compare SKU, finish, and warranty before checkout. If you are looking to buy sanitary ware in bulk, then Moglix is the best online platform to procure them easily at the most competitive price from various truncated and above-mentioned brands.
Final thoughts
For 2026, the Indian market continues to be split between reliable mass-market names (Hindware, CERA, Somany) and feature/design leaders (Jaquar, Kohler, Grohe, TOTO). If you want the safest long-term bet for spares and service, go with a widely distributed brand; if the bathroom is a showpiece, budget for a premium or designer brand, and remember: good installation matters as much as the brand you pick.
