The Emergence of Contactless Customer Journey in the New Normal

The Emergence of Contactless Customer Journey in the New Normal

Jigyasa Kishore, Senior Director- Technology & Pallavi Chelluri, Director, Enterprise Marketing at Moglix Business discuss their experience with the emergence of contactless customer journey in the post-pandemic world.

As customer journey becomes contactless, transitioning from online from offline, brands are focusing on understanding the deep motivations of customers and creating experiences which fulfil the customer’s seen and unseen desires.

The pandemic has only accelerated changes in customer expectations and behaviors which were a long time coming. It is up to the brands to understand the impact of the pandemic on their customers and develop a digital first experience which provides safety, social interaction, and delight.