What is Packaging Design?
There are many ways for a customer to distinguish your brand, and product packaging is on that list. From selecting product packaging to its design, everything resonates with the customer’s perception of your brand.
The product packaging you choose can establish your brand identity as it acts as a platform to present your products. Customers can look at it as the face of your entire organisation.
You need to brainstorm to develop the right kind of packaging to boost your sales and get an edge over competitors. Merchants have this tendency to overlook packaging; however, it can dent the overall shopping experience of customers.
To save you from those blips, we will cover all about packaging design here.
Things To Consider Before You Design
Conducting research is the key. When you are thinking of establishing your brand’s identity through product packaging design, you need to look beyond colour, shape, size, visuals, among others.
Here are four key points to consider:
- Your Target Audience: You need to put yourself in your audience’s shoes to find out what they would prefer in packaging design.
- Generate The Right Feeling: The way you approach your audience will come in handy with the design you want to develop. For example, skincare products will look good in natural, rustic packaging, but clinically-crafted products may not.
- Support Your Brand: If you have a logo, website, and brand name already garnering attention in the market, your packaging should blend with it.
- Competitor Analysis: You should keep an eye on your competitors. It would help if you understood what the industry trends are.
Types Of Packaging Design
On our website, we have listed three types of packaging design according to the products.
This form of packaging is in direct contact with the product. We also call it the Consumer Unit. The primary purpose of this packaging is to safeguard the product from damage, spoilage, and contamination.
Some of the key features of primary packaging are:
- It has direct contact with the product.
- It lets consumers handle products easily.
- It adds an appealing look to the products.
- It contains printed information about the product for consumers.
Examples: Polybags, VCI Bags, Mono Cartons, Food Trays, Vacuum-formed Trays, Paper Bags, Blister Packs, Glass Bottles
It is the second layer of packaging that is outside the primary packaging. Essentially used to create a stock keeping unit or SKU, it groups a certain number of products. This packaging acts as a protective layer for the primary packaging. Also, secondary packaging makes the product easily identifiable in warehouses.
Here are its key features:
- It protects the primary packaging of products.
- It is customisable to give products an identity in warehouses.
- It acts as a shipping container in the e-commerce industry to deliver small shipments.
Examples: Seals & Barcodes, Woven Sacks, PP Flute Boxes, Plastic Crates, Air Cushions, Air Bubble Rolls, Angle Boards, Courier Bags
We refer to it as bulk or transit packaging to transport large SKUs from one point to another. For instance, if you want to shift units from production to the point of sale. Tertiary packaging makes transportation of heavy loads safe and secure.
Below are its key features:
- It is ideal for shifting heavy loads from one point to another.
- It enables easy handling of distribution units.
- It prevents any damage to SKUs.
- It also facilitates easy storage of goods.
Examples: Wooden Boxes, Corrugated Boxes, Fibreboard Drums, Stretch Films, Strap Rolls, Tapes, Labels & Stickers, Pallets
It is also important to note that packaging design should be environment-friendly to support sustainable development goals. Hence, it would be best if you looked for a packaging solution that ticks all the boxes.