Magic’s got nothing on Moglix to procure industrial supplies in a hassle-free way
Moglix has launched an ad film as part of its ongoing #MoglixHaiNa (there is Moglix) campaign. The campaign is aimed at showcasing the burden faced by procurement managers in sourcing daily responsibilities.
Conceptualized by Bedlam Studios, the film looks to educate customers about the ease and convenience offered by Moglix through its e-commerce platform. The film is staged against the backdrop of a procurement talent hunt. The procurement manager Mishraji attends the hunt organized by his team and is introduced to a magician, who his team claims can procure any material through magic. In the middle of the act, the magician forgets the magic spell and still denies defeat. Meanwhile, Mishraji showcases the ease of buying on the Moglix app to get timely delivery and assured quality of the items required.
“We wanted to showcase the lives of procurement managers in a fun way, to bring the spotlight on procurement teams who are the backbone of the organization but not recognized or celebrated. The films try to bring to life the quirks of daily work life in a procurement department, a segment that has never before been addressed before.”says Pallavi Chelluri, Director, Moglix
“India operated pretty much without catalogues pre-Moglix. We are ecstatic with the launch of the ‘Moglix Hai Na’ digital campaign which catapults Moglix as a brand that is building the catalogue for India. We are confident that this campaign will resonate with our brand’s philosophy and further strengthen our position as India ka catalog across India.”says Jigyasa Kishore, Senior Director, Moglix.
The campaign is rolled out on digital and OTT platforms.